What is Digital Signage?
Digital signage is a sub-segment of electronic signage. Digital displays use technologies such as LCD, LED, projection and e-paper to display digital images, video, web pages, weather data, restaurant menus, or text.
Digital Signage can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants and corporate buildings etc., to provide wayfinding, exhibitions, marketing and outdoor advertising.
The many different uses of digital signage allow a business to accomplish a variety of goals. Some of the most common applications include:
- Public information – news, weather, traffic and local (location specific) information, such as building directory with a map, fire exits and traveler information.
- Product information – pricing, photos, raw materials or ingredients, suggested applications and other product information - especially useful in food marketing where signage may include nutritional facts or suggested uses or recipes.
- Information to enhance the customer service experience - interpretive signage in museums, galleries, zoos, parks and gardens, exhibitions, tourist and cultural attractions.
- Advertising and Promotion – promoting products or services, may be related to the location of the sign or using the screen's audience reach for general advertising.
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